Assistant Customer Propositions Marketing Manager - Hang Seng Bank (HK)
- Central, Hong Kong
- Permanent
- Full-time
- Assist to develop proposition-related projects or initiatives to enhance segment awareness and expand market share for Private Banking, Prestige Private, Prestige, Preferred and other strategic segments
- Assist to review customer journeys in collaboration with internal teams to drive effective engagement and stickiness
- Conduct regular competitor analysis and maintain abreast market information for on-going refinement of designated segment propositions
- Collaborate with different business units to implement proposition initiatives, to ensure the proposition is properly delivered to customers with most optimal approach
- Assist in the creation of segment-relevant marketing content and materials, such as website copy, social media posts, and email communications to drive effective preference and conversion
- Track and analyze the performance of marketing campaigns and activities for optimization to meet the KPIs
- Perform other responsibilities / duties as assigned by respective manager
- University degree in Business Administration, Marketing OR other relevant qualifications
- Minimum of 3 years' experience in marketing, with exposure in Customer Segments and knowledge of banking / event management or investment products preferred
- Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention, digital marketing, performance marketing and/or event management a definite advantage
- Customer-oriented with strong business acumen and analytical skills
- Positive, flexible and self-motivated individual with good project management and interpersonal skills
- Proficiency in both English and Chinese
- Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes