Senior Marketing Executive (F&B)

King Power Duty Free Co Ltd

  • Kowloon Bay, Hong Kong
  • Permanent
  • Full-time
  • 6 days ago
Job Responsibilities:Formulate and lead comprehensive marketing plans tailored to both retail and digital channels to grow the bakery’s brand and market share.Plan and execute promotional campaigns for product launches, seasonal offerings, and special events.Ensure consistency in brand messaging and customer experience across all channels—in-store, online, and on third-party platforms.Manage and expand the bakery’s social media presence, including content creation, scheduling, and driving community engagement across platforms (Instagram, Facebook, etc.).Build and sustain relationships with media, influencers, and local business partners to maximize brand exposure and reach.Lead and support event marketing, including in-store promotions, pop-up collaborations, and community activities.Provide support for administrative tasks, summary reporting, and participation in special projects as needed.Job Requirements:Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.Minimum 2 years of hands-on marketing experience in bakery, food, or FMCG industry.Demonstrate ability to plan and execute marketing campaigns with measurable results.Strong understanding of digital marketing, including social media management, SEO, and content marketing.Excellent written and verbal communication skills in English and Chinese are an advantage.Ability to multitask, prioritize, and thrive in a fast-paced, deadline-driven environment.Creative thinker with strong problem-solving and analytical skills.Team player with a proactive and positive attitude.Experience in hospitality, or agency background is an advantage.Familiarity with local market trends and customer preferences in the bakery sector.Benefits:5-day work weekPublic holidayFlexible working hoursDouble payDiscretionary bonusMedical and life insurance11 to 15 days annual leaveBirthday Leave & giftWedding leaveCompassionate leaveFree shuttle busInterested parties please send full resume including existing and expected salary through “APPLY NOW”.(Personal data collected will be used for recruitment purposes only).All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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