Responsibilities:Develop and execute comprehensive SEO strategies aimed at increasing organic search traffic and improving website rankings on major search engines.Create professional, SEO-optimized website content tailored to diverse global markets.Utilize internal data and generative AI to create unique, high-quality content efficiently and at scale.Conduct keyword research, competitor analysis, and website audits to identify optimization opportunities and enhance content quality.Oversee website maintenance to ensure optimal performance, regular content updates, and technical enhancements.Analyze competitors and keyword gaps to pinpoint areas for organic demand growth within key sectors.Direct the implementation of on-page, off-page, and technical SEO strategies, covering tasks like keyword research, content refinement, link building, and website structure enhancements.Collaborate with the digital marketing team to produce SEO-friendly content, encompassing website copy, blog articles, and landing pages.Monitor website performance using SEO tools and Google Analytics, providing routine reports on essential metrics and actionable insights.Coordinate with web developers to ensure adherence to technical SEO best practices, emphasizing site speed optimization, mobile compatibility, and crawlability.Evaluate the ROI of SEO efforts, offering data-driven suggestions for continual improvement.Requirements:Bachelor's degree in marketing, business, or a related field.5+ years proven experience in SEO, with a track record of successful SEO campaignsExperience in the finance industry, particularly experience in global marketsExtensive knowledge of SEO strategies, techniques, and best practices, with a strong understanding of search engine algorithms, particularly in relation to content optimizationProficient in leveraging SEO, AI, and analytics tools, including Google Analytics, Google Search Console, SEMRush, and other similar platformsDemonstrated strong analytical skills with the ability to interpret data, extract insights, and make informed, data-driven decisionsProficient in producing high-quality bilingual contentExceptional communication and leadership abilities, fostering effective collaboration across cross-functional teams.Well-versed in the latest trends and advancements in the SEO industry.Experience with WordPress is highly preferred.Fluent in written and spoken English and Chinese (Cantonese and Mandarin)All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.