Manager Usage and Rewards - Wealth & Personal Banking

HSBC

  • Central, Hong Kong
  • Permanent
  • Full-time
  • 17 days ago
Job descriptionSome careers have more impact than others.If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra-high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.We are currently seeking a high calibre professional to join our team as a Manager Usage and Rewards.Principal ResponsibilitiesThe Manager Usage and Rewards will be responsible for managing HSBC's digital rewards propositions and usage programs. This role involves driving new journey development, performing market research and competitor analysis, engaging with third-party partners and vendors, managing usage programs to drive customer adoption and commercialization, and ensuring the best customer experiences through day-to-day app support.Key Responsibilities:Journey Development
  • Lead the creation and implementation of new digital rewards journeys
  • Collaborate with cross-functional teams to design customer-centric rewards propositions
  • Utilize customer feedback and data analytics to enhance the rewards experience
Market Research and Competitor Analysis
  • Conduct market research to identify trends and opportunities in digital rewards
  • Analyse competitor offerings to ensure HSBC's rewards remain competitive
  • Provide actionable insights and recommendations based on research findings
Partnership and Vendor Management
  • Identify and engage with third-party partners and vendors to expand the rewards ecosystem
  • Negotiate and manage partnerships to ensure alignment with HSBC's goals
  • Monitor partner performance and ensure compliance with HSBC standards
App Support and Customer Experience
  • Oversee daily operations of the digital rewards app to ensure optimal performance
  • Address and resolve technical issues and customer inquiries promptly
  • Implement customer feedback to continuously improve app functionality and user experience
Usage Programs Management
  • Develop and manage usage programs to drive customer adoption and engagement
  • Implement strategies to commercialize digital rewards and increase customer participation
  • Monitor and analyse program performance, making data-driven adjustments to optimize results
Requirements
  • Bachelor’s degree in Business, Marketing, Technology, or a related field
  • Proven experience in credit card usage, digital rewards, loyalty programs, or a similar role
  • Excellent organizational skills and ability to manage multiple projects simultaneously
  • Proficiency in agile delivery methodologies, project management and ability to work collaboratively in a fast-paced, dynamic environment
  • Ability to build and maintain strong relationships with partners and vendors
  • Proficiency in data analytics and customer insights
  • Strong communication and interpersonal skills
You’ll achieve more when you join HSBC.HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.Issued by The Hongkong and Shanghai Banking Corporation Limited

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