Marketing Manager
FnF Hong Kong Limited
- Tsim Sha Tsui, Hong Kong
- Permanent
- Full-time
Posting Date: 2025-09-03FnF Hong Kong LimitedF&F has acquired the official license of Major League Baseball and opened the first MLB KOREA store in 1997. MLB KOREA is the first business model which positions MLB as a lifestyle fashion brand. It becomes as one of the most popular lifestyle fashion brands among Korean and there are more than 280 MLB stores in Korea.As a milestone of the 20th anniversary of MLB KOREA, the F&F Group determined to bring MLB KOREA to expend its retail network to Asia. F&F Hong Kong as the first station of F&F’s expended retail network, we have developed 15 stores in Hong Kong and 3 stores in Macau operating since December 2017.Marketing ManagerRESPONSIBILITIESAs a Marketing Manager, you will play a pivotal role in driving the company's marketing strategies and ensuring brand growth and visibility. Your key responsibilities include, but are not limited to:
- Responsible for all-around marketing duties
- Planning and executing comprehensive digital marketing campaigns, including SEO/SEM, marketing database management, email marketing, social media, and display advertising campaigns.
- Designing, building, and maintaining a strong and engaging presence across all social media platforms.
- Measuring and reporting the performance of all marketing campaigns and initiatives, assessing them against established KPIs and ROI benchmarks, and making recommendations for improvement.
- Identifying market trends, customer insights, and emerging opportunities to optimise marketing strategies and enhance performance.
- Developing and executing brand and marketing activation plans to strengthen brand positioning and drive customer engagement.
- Planning, developing, and implementing PR strategies to maximise branding and product exposure through media relations and strategic communication.
- Evaluating the end-to-end customer experience across multiple channels and touchpoints, leveraging analytics to refine and optimise the customer journey.
- Collaborating with external agencies, vendors, and partners to execute high-quality marketing initiatives.
- Managing the marketing budget effectively to achieve the desired ROI and ensure resource optimisation.
- Brainstorm new and creative growth strategies
- University degree with a major in Marketing, Communication or related disciplines
- Minimum 5 years of experience in the retail industry, experience in fashion retail is highly preferable.
- Proven track record in planning and executing digital marketing campaigns, with hands-on experience in SEO/SEM and social media management.
- Innovative thinker with a knack for brainstorming and executing creative marketing ideas
- Strong analytical and data-driven mindset, with the ability to interpret data, generate insights, and present actionable recommendations.
- Good command of both spoken and written English, Cantonese and Mandarin
(Personal data collected will be used for recruitment purpose only.)
Recruit Online