Performance Marketing Specialist

Shopline Limited

  • Causeway Bay, Hong Kong
  • Permanent
  • Full-time
  • 20 days ago
SHOPLINE is Asia’s largest smart commerce platform, on a mission to empower merchants to succeed everywhere. Our platform powers over 600,000 merchants worldwide to easily build online stores and deliver seamless omni-channel shopping experiences. We are now expanding globally and innovating new features to help merchants thrive.Responsibilities:Develop and implement performance marketing strategies to drive lead generation, engagement, and revenue growth.Conduct market research and competitive analysis to identify new opportunities and industry trends.Analyze campaign performance metrics and provide actionable insights to improve ROI and conversion rates.Collaborate with creative teams to develop compelling ad copies, landing pages, and marketing assets.Monitor and report on key performance indicators (e.g., cost per lead) to measure campaign effectiveness.Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.Identify, test, and optimize new marketing channels and platforms to expand reach and drive performance.Plan, execute, and optimize performance marketing campaigns across channels including paid search, display advertising, social media, EDM and affiliate marketing.Implement and oversee technical SEO best practices, including website optimization, keyword research, backlink strategies, and on-page SEO, to enhance organic visibility and support overall marketing efforts.Who We Are Looking For:Bachelor’s degree or aboveAt least 1 years of experience in growth marketing; B2B experience is a plusStrong analytical skills and good numbers senseSolid knowledge of Google AdWords, Facebook Ads, Google AnalyticsExperience with SEO strategies and technical SEO skillsFamiliar with growth marketing and driving user acquisitionA problem solver who can navigate obstacles and is results-orientedSelf-starter capable of working independently and efficiently in a fast-paced environmentWHY YOU SHOULD JOIN US:We work in a fun, collaborative open space where we encourage creativity and ideas flow freely.You'll be able to steer the future roadmap to improve our products, big or small, and see the results of your products reach our customers.Get to work with flexible working hours. Our priority is on getting the job done.Flat structure environment, you will be able to work independently and make your own choices.We provide guidance and mentorship to polish your business skills and entrepreneurship mindset.We are one of the standout tech startups in Hong Kong, targeting a huge opportunity in Asia.Shopline is a part of the 500 Startups Accelerator and Incubated by Hong Kong Cyberport, giving us a massive network of advisors and resources globally.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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