Digital Commerce DTC Acceleration & Planning Manager

Ralph Lauren

  • Tsim Sha Tsui, Hong Kong
  • Permanent
  • Full-time
  • 2 months ago
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.Position OverviewThis role plays a critical part in accelerating Ralph Lauren's Digital Commerce growth across APAC by combining long-range, multi-channel strategic planning with full-funnel operational execution across our owned digital platforms (Web and App).Approximately 50% of the role will focus on Digital Commerce Planning, where you will lead the Long-Range Planning (LRP) and monthly forecasting processes across the APAC region. You will act as the key liaison between market and regional teams to ensure planning accuracy, process consistency, and alignment with global standards.The other 50% will focus on DTC Full Funnel Acceleration. You will work closely with marketing, media, merchandising, and market teams to develop and embed a full-funnel operating model that clearly defines the role of our DTC channels (Web and App). Your focus will be on maximizing brand moments that elevate the customer experience, strengthen brand equity, and drive conversion.This role requires a strong balance of strategic thinking and operational execution-drawing on global best practices while adapting plans to the unique needs of each APAC market. Positioned at the intersection of commercial strategy, digital execution, and brand storytelling, you will ensure our owned digital channels deliver both immediate business impact and sustained long term brand value.Essential Duties & ResponsibilitiesResponsibilities:1. Strategic Long-Range (LRP) & Monthly PlanningOwn the Digital LRP and monthly forecasting process, partnering with markets to build accurate, consistent, and standardized plans.
  • Lead the APAC Digital LRP process, ensuring adoption of standardized tools, timelines, and methodologies.
  • Consolidate market submissions into a cohesive regional view for senior leadership (Digital, MD, CFO).
  • Manage the monthly reforecasting cycle across all APAC markets, ensuring accuracy and cross-functional alignment.
  • Partner with local eCommerce and Finance teams to integrate forecasts into business reviews and systems.
  • Ensure clear & consistent digital commerce reporting across APAC and compliance with global reporting standards.
  • Support global reporting & planning initiatives (e.g., Global Digital Dashboard), ensuring APAC inputs are timely, accurate, and aligned.
2. DTC AccelerationDefine the commercial ambition and strategic role of Ralph Lauren's DTC Webstore and App across APAC markets.
  • Shape and align the strategic priorities for brands, categories, and experiences within our owned digital channels.
  • Define key brand moments and growth drivers for digital DTC commerce in partnership with Merchandising, Brand, Media and Digital teams to ensure a consistent DTC strategy that delivers customer and commercial value.
  • Integrate DTC initiatives into market-level and regional Long-Range Plans.
3. Full Funnel Growth Operating ModelEstablish and embed an operating model across APAC that enables markets to plan and execute against key brand moments with clarity, focus, and measurable impact.
  • Own and manage the APAC full-funnel campaign calendar, ensuring prioritization of key brand moments and a clear focus across markets.
  • Design and implement an end-to-end operating model that brings together all key stakeholders (media, merchandising, marketing, site) to execute campaigns with consistency and operational rigor.
  • Align planning processes and performance KPIs across functions and markets to ensure accountability and transparency.
  • Champion a test-and-learn culture, supporting in-season agility and structured post-campaign reviews to capture learnings and continuously improve execution.
  • Facilitate global knowledge sharing by applying learnings from global teams, while contributing APAC insights back into global frameworks.
Experience, Skills & KnowledgeRequirement:
  • 6-8 years' experience in digital planning, ecommerce, or digital strategy, ideally within a regional or matrixed organization.
  • Experience in Strategic Planning or Business Planning & Forecasting, ideally within Ecommerce.
  • Proven experience aligning marketing, media, merchandising, and content into a cohesive digital execution plan across the full customer funnel.
  • Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital journeys and content execution.
  • Highly collaborative with excellent communication and stakeholder management skills.
  • Analytical, commercially minded, and data-driven in approach to prioritization.
  • Passionate about brand storytelling and delivering premium digital experiences at scale.

Ralph Lauren