Marketing Executive
FnF Hong Kong Limited
- Tsim Sha Tsui, Hong Kong
- Permanent
- Full-time
Posting Date: 2025-09-03FnF Hong Kong LimitedF&F has acquired the official license of Major League Baseball and opened the first MLB KOREA store in 1997. MLB KOREA is the first business model which positions MLB as a lifestyle fashion brand. It becomes as one of the most popular lifestyle fashion brands among Korean and there are more than 280 MLB stores in Korea.As a milestone of the 20th anniversary of MLB KOREA, the F&F Group determined to bring MLB KOREA to expend its retail network to Asia. F&F Hong Kong as the first station of F&F’s expended retail network, we have developed 15 stores in Hong Kong and 3 stores in Macau operating since December 2017.Marketing ExecutiveRESPONSIBILITIESSpecific responsibilities include but are not restricted to:-
- Assist in developing marketing calendars and executing marketing programs and initiatives across all channels of distribution
- Support the planning and execution of digital marketing efforts, including SEO/SEM and marketing campaigns.
- Assist in overseeing and implementing marketing campaigns to support sales targets and ensure the success of new product launches.
- Manage social media platforms, such as Instagram and Facebook, including content updates, campaign planning, execution, communication, and monitoring to build brand image, increase brand awareness, and engage the target audience.
- Support the implementation of PR initiatives, such as media relationship building, drafting news releases, and fulfilling media requests to enhance brand and product exposure.
- Assist in executing social media campaigns, including digital advertising, promotions, and PR efforts to boost brand and business awareness.
- Conduct competitors’ research and market analysis to gather relevant information for marketing strategies.
- Coordinate with vendors to produce marketing and PR materials, such as POSM (Point of Sale Materials) design and production.
- Minimum 2 years of experience in the retail industry, experience in fashion retail is highly preferable
- Energetic, with a high sense of initiative, drive and self-motivation – ability to work independently, deal with multiple tasks and tight timelines, and priorities
- Strong team player with excellent communication and interpersonal skills.
- Good command of written and spoken English and Chinese
- Proficiency in Microsoft Office Applications such as Excel, PowerPoint and Chinese Word Processing
- Candidates with more experience will be considered as Senior Marketing Executive
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