Marketing Excellence Manager

AstraZeneca

  • Eastern District, Hong Kong
  • Permanent
  • Full-time
  • 12 days ago
Do you have expertise in, and passion for data management? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!About AstrazenecaAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.BUSINESS AREA – Hong KongWelcome to Hong Kong, one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day. To help you maintain your best self, here’s a sneak peek into some of the things this site provides for you
  • Flexible Medical Benefit for you to better take care of well-being of yourself and your family
  • Bright and vibrant work environment
  • Top up employer MPF contribution
We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs.In our ever-evolving and complex markets, it takes entrepreneurial thinking to stay at the forefront. Fusing our diverse minds with local ownership we’re powered with everything we need to shape a new future for AstraZeneca, our markets and our patients.United by our local sense of belonging, there’s never been a better time to a join a progressing team. Countless opportunities to learn from the best global talent, this is a place for those who want to be challenged and empowered to do the things they never thought possible.What You’ll DoAstraZeneca Hong Kong is looking for a motivated and experienced Marketing Excellence Manager to join Commercial Excellence team. The Marketing Excellence Manager plays a pivotal role in enhancing marketing strategy, execution, and performance across the organization. This role partners with brand teams and cross-functional stakeholders to drive business planning excellence, build marketing capabilities, lead performance analytics, embed launch best practices and conducts market research to gather insights on HCP response. The role ensures that marketers are equipped to deliver customer-centric, insight-driven, and high-impact brand strategies.Your Job Responsibilities Will Be, But Not Limited ToBusiness Planning & Strategic Frameworks
  • Lead the annual Brand Strategy Plan (BSP) and Brand Action Plan (BAP) processes across therapeutic areas
  • Support brand teams in applying structured frameworks for market analysis, strategic choices, positioning, and tactical planning
  • Facilitate planning workshops and ensure alignment with global/regional brand strategies
  • Drive cross-functional integration of medical, access, and commercial inputs into planning cycles
Marketing Effectiveness & HCP insight generation
  • Define and monitor KPIs and success metrics for brand performance and campaign effectiveness
  • Collaborate with external agencies to conduct qualitative market research to assess HCP perception, message recall and promotional activities for strategic brands
  • Provide actionable insights and recommendations to enhance brand impact and resource allocation
  • Support regular business reviews and marketing performance deep dives
Marketing Capability Building
  • Identify capability gaps across marketing teams and co-create development plans
  • Design and deliver training programs on brand planning, insight generation, omnichannel execution, and strategic thinking
  • Deploy toolkits, templates, and learning journeys aligned with global marketing excellence standards
  • Champion a learning culture through participating in workshop, peer learning, and capability assessments
Launch Excellence
  • Lead the implementation of launch readiness frameworks and milestones for new products and indications
  • Ensure robust customer insight, market shaping, and stakeholder engagement plans are in place
  • Track launch performance and facilitate post-launch reviews to embed continuous improvement
  • Act as the center of excellence for launch best practices and knowledge sharing across teams
Essential For The Role
  • Bachelor’s degree in Life Sciences, Business, Marketing or related field; MBA or advanced degree preferred
  • 5-10 years in pharmaceutical marketing, commercial excellence, or brand management
  • Proven experience with brand planning, marketing strategy development, and cross-functional coordination
  • Strong background in insight generation, analytics, and campaign performance measurement
  • Experience in capability building, training delivery, or L&D is an advantage
  • Excellent facilitation, communication, and stakeholder management skills
Desirable for the role
  • Strategic and analytical thinking
  • Strong project and stakeholder management
  • Influencing and facilitation skills
  • High learning agility and collaboration mindset
  • Passion for excellence and continuous improvement
Why AstraZeneca?At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.So, what’s next?
  • Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
  • Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
Where can I find out more?Our Social Media, FollowAstraZeneca on LinkedInFollow AstraZeneca on FacebookFollow AstraZeneca on InstagramDate Posted09-May-2025Closing Date30-Jul-2025AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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