Marketing Director(Luxury,Greater China)

Hong Kong
$80,000-90,000 per month
Permanent
Full-time

1 month ago

My client is within the luxury retail arm, renowned for curating timeless products and experiences that reflect the elegance and heritage of the brand. With a growing footprint across Asia and beyond, my client is committed to delivering exceptional quality and storytelling through its merchandise and brand collaborations.🎯 Role OverviewWe are now in search of a Marketing Director to lead the brand’s global marketing strategy, with a sharp focus on Greater China as a priority growth market. This role will be based in Hong Kong and will oversee integrated campaigns, brand partnerships, digital engagement, and customer experience initiatives that elevate the brand across luxury retail channels.🧩 Key Responsibilities

Brand Strategy & Positioning Define and execute a compelling brand narrative that reflects brand’s luxury heritage while appealing to modern consumers, particularly in Greater China.
Campaign Development & Execution Lead 360° marketing campaigns across digital, print, PR, and experiential channels. Ensure alignment with global brand standards and local market relevance.
China Market Focus Develop tailored strategies for Mainland China, leveraging platforms such as WeChat, RED, and Tmall. Build influencer and KOL partnerships to drive brand awareness and engagement.
Digital & Content Leadership Oversee content creation, social media strategy, and CRM initiatives to deepen customer relationships and drive conversion.
Partnerships & Collaborations Identify and manage strategic brand collaborations, events, and activations that reinforce brand luxury positioning.
Team Leadership & Cross-Functional Collaboration Lead a high-performing marketing team and collaborate closely with merchandising, retail operations, and corporate stakeholders.
Performance & Insights Monitor campaign performance, analyse customer data, and refine strategies based on insights and ROI.

🧠 Ideal Candidate Profile

15+ years of experience in luxury marketing, retail, or hospitality
Proven success in developing and executing brand campaigns in Mainland China
Deep understanding of Chinese consumer behavior, digital platforms, and media landscape
Strong leadership, communication, and stakeholder management skills
Fluent in English and Mandarin; Cantonese is a plus
Passionate about luxury branding, storytelling, and customer experience

Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Dicky Cheung (Dicky.Cheung@connectedgroup.com).For a comprehensive list of current opportunities, please visit www.connectgroup.com.

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