Head of Partnerships & Events

• Proactively identify and pursue new revenue opportunities. Increasing sponsorship income and developing relationships with potential and existing commercial partners.
• Promote and leverage the brand equity of HKFC as a whole club, rather than within individual sports and tournaments.
• Create and manage a business development pipeline in close collaboration with club management and the sports sections.
• Support the sports sections and societies within the club to identify, develop and negotiate new sponsorship opportunities while managing expectations with existing partners.
• Manage relationships with existing agencies to enhance operational effectiveness and identify economies of scale within the club across the supply base, specifically in tournament delivery.
• Work closely with respective departments to position partnership opportunities across the club and ensure effective execution.
• Collaborate with internal stakeholders to optimise asset packages for commercial clients. Participate in the development of commercial assets tailored to market needs.
• Assist in the planning and execution of major events which may include the utilisation of various club facilities.
• Review and prepare sponsorship contracts or agreements on behalf of the Club.
• Conduct market research, analyse trends and gather industry intelligence to build partnership strategies for future development.
• Participation in the club major events group, leading discussions with sports sections on funding opportunities.

• At least 8 years’ experience in the marketing and commercialisation of sports and/or entertainment properties to brands locally or regional.
• Proven track record of success in partnership business development, sales and marketing, customer relationship management, and account servicing.
• Existing network of contacts amongst leading brands locally or regionally would be beneficial.
• Excellent interpersonal and communication skills, with ability to present effectively to range of stake holders
• Ability to work autonomously and flexibly in a dynamic, entrepreneurial environment.
• Proven success working as a senior manager and team player in a matrixed organization, able to both influence and support stakeholders across the organization.
• Experience in operational delivery of tournaments and major events would be highly regarded.
• Strong management skills and ability to build a lean but effective team.
• Effective negotiator with experience working on sponsorship contracts.
• University degree or above in Sales and Marketing/ Business or related disciplines.
• Strong numerical and analytical skills with business acumen.
• Good command of English, Mandarin knowledge would be an advantage.
• Proficient in MS Office and other applications.
• Sports knowledge and passion for sports highly preferred.

• Professional management of internal and external stakeholders, driving a ‘one club’ vision.
• Incremental revenue growth – moving from a transactional to a partnership mentality
• Providing transparency and accuracy of an opportunity pipeline
• Cost savings from a reduction in external contractors and agencies, driving economies of scale across the club and relying less on third parties and volunteers
• Enhancing HKFC relevance in the HK sports community
• Effective delivery of sports tournaments – operational leadership and financial accountability

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