Assistant Vice President, Project Manager, New Brand Development

Shangri-La Hotels & Resorts

  • Hong Kong
  • Permanent
  • Full-time
  • 17 days ago
Shangri-La International Hotel Management Ltd.Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.What you'll be doingAs a key member in the team, you will support the Vice President, New Brand Development in the execution of the strategic repositioning and launch of a new, globally competitive hospitality brand under the Shangri-La portfolio. Assist in driving brand innovation, ensuring seamless integration of the new brand concept into both existing and new properties, and delivering differentiated guest experiences. Act as a key player in project management, from conceptualization to launch, working across multiple teams and stakeholders.Brand Strategy & Development
  • Assist in the development and execution of the brand vision, positioning, and value proposition.
  • Conduct competitive analysis, market research, and consumer insight studies to inform brand development initiatives.
  • Collaborate with the Vice President to implement brand guidelines, tone of voice, and guest experience frameworks.
  • Support the integration of the new brand into Shangri-La's overarching brand portfolio and long-term strategy.
Project Management & Execution
  • Oversee day-to-day project management for the brand development process, ensuring timelines, budgets, and objectives are met.
  • Coordinate with cross-functional teams (design, operations, marketing, and technology) to ensure alignment on project goals and deliverables.
  • Track project milestones, deliverables, and budgets, providing regular updates to the Vice President and stakeholders.
  • Ensure all tasks and activities are executed on time, maintaining brand consistency and quality.
Product & Experience Innovation
  • Collaborate with internal teams to design and refine unique guest experiences that align with the new brand's vision.
  • Support operational teams in integrating brand concepts into new and existing hotel properties.
  • Assist in identifying and securing partnerships or programming that reinforce the brand's identity and enhance the guest experience.
Commercialization & Growth
  • Work with marketing teams to support the growth of the brand in target markets, supporting branding, promotional, and activation strategies.
  • Assist with the execution of pre-opening and rebranding initiatives, ensuring consistency in the guest experience and brand identity.
  • Assist in financial modeling and return-on-investment (ROI) analysis for new brand initiatives and property developments.
Stakeholder Engagement
  • Provide regular updates on project progress to the Vice President, New Brand Development, and other senior stakeholders.
  • Foster collaboration and alignment across internal teams, including Development, Operations, Marketing, and Design.
  • Support the management of external relationships with agencies, consultants, and research firms to drive project outcomes.
What we're looking for
  • Bachelor's degree in Marketing, Business, Hospitality Management, or a related field.
  • Minimum of 5-7 years of experience in project management, brand development, or hospitality-related fields.
  • Proven experience in assisting with brand development, repositioning, or hotel project management in a global or regional context.
  • Strong understanding of brand strategy, consumer insights, and experience design.
  • Experience working in China or Asia-Pacific markets is highly preferred.
  • Exceptional project management skills with a keen eye for detail, timelines, and quality control.
  • Ability to work collaboratively in a matrixed organization and cross-functional teams.
  • Strong communication skills, both verbal and written, with the ability to engage and influence stakeholders.
  • Comfortable working in both entrepreneurial and corporate environments.
  • Ability to manage multiple projects simultaneously and thrive under pressure.
What we offer
At Shangri-La, we are committed to providing our employees with a rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including:
  • Bonus incentive schemes
  • Opportunities for career progression
  • Comprehensive health and wellness programs
  • A collaborative and supportive work environment that values work-life balance

Shangri-La Hotels & Resorts