GBA Marketing Specialist
10Life Group Limited
- Wan Chai District, Hong Kong
- Permanent
- Full-time
Develop and execute strategies to increase traffic and user engagement for the Drifter Zone website. Monitor, analyze, and report on performance metrics, providing actionable insights for ongoing improvement.Content Creation
Create high-quality, engaging content for the website blog, WeChat posts, videos, and other social media platforms such as Rednote. Stay up-to-date with content trends and audience preferences relevant to the GBA market.Content Deployment
Manage the publishing and scheduling of content through CMS and across social media platforms, ensuring consistency and brand alignment. Optimize content for SEO, user engagement, and platform best practices.Campaign Management
Plan, execute, and optimize online and offline marketing campaigns targeting the GBA audience. Coordinate with internal team and external partners for joint promotions.Reporting & Analytics
Prepare regular reports on campaign and channel performance, user engagement, and ROI. Use analytics tools (e.g., Google Analytics, WeChat Analytics) to track and evaluate effectiveness, and provide data-driven recommendations for improvement.Lead Nurturing (WeChat)
Proactively nurture WeChat leads by providing timely responses and relevant information. Build and maintain relationships with potential customers to foster loyalty and conversion.RequirementsBachelor’s degree in Marketing, Communications, Digital Media, or related field.2+ years of experience in digital marketing, content creation, or related roles (experience in the GBA market is a plus).Proficiency in Mandarin and Cantonese (English is a plus).Hands-on experience with CMS platforms and social media management tools.Strong writing, editing, and storytelling skills.Familiarity with WeChat, Rednote, and relevant social media ecosystems.Data-driven mindset with the ability to analyze and act on performance metrics.Excellent communication and organizational skills.Self-motivated, creative, and able to work both independently and in a team.Additional InformationIANG is welcome.
(Immigration Arrangements for Non-local Graduates applicants are encouraged to apply.)
Working experiences in insurance or financial planning industry will be an asset.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.
CTgoodjobs