Senior Manager, Content Development

Hong Kong Tourism Board

  • Hong Kong
  • Permanent
  • Full-time
  • 9 days ago
WHO ARE WE?At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.HOW YOU WILL CONTRIBUTE AND LEARN?
  • Develop and implement content marketing strategies to disseminate content across Hong Kong Tourism Board’s major social media channels (Facebook, YouTube, Instagram and TikTok)
  • Explore and implement innovative creative strategies that cater to specific targets sectors, such as the Youth market, as well as emerging market like Muslim community and the Greater Bay area
  • Ideate, create and produce engaging digital content, including photography, video, art direction and copy across multiple forms and social channels to support business needs
  • Develop and guide a high-performing team including writers, designers and videographers; inspire the team across multiple creative areas i.e. photography, video, graphic design etc
  • Lead social media postings and calendars, keep up with current industry and social trends and topics; review and ensure contents are optimized, effective and follow the best practices
  • Oversee the creative production process with content agencies/in-house production team, including managing timelines, resources and budgets
  • Track and monitor KPI performances especially on engagement; review, adjust and transform key data into actionable insights
  • Proactively identify and make recommendations on poor performing content and social channel engagement
  • Collaborate with content partners, stakeholders, and other third parties to produce high quality content
WHO ARE WE LOOKING FOR?
  • University degree holder in Journalism/ Marketing/ Communications or related subjects
  • At least 10 years’ experience in a creative role, such as advertising /digital agency, content creation, publishing, or related fields is preferred
  • In house experience and proven experiences in leading and managing creative teams, including videographers, graphic designers and copywriters are advantageous
  • Strong storyteller, able to distil complex ideas into understandable and relatable story angles
  • Knowledge of best practices in social platform , emerging technologies, and industry trends in video production and storytelling
  • Strong organization skills with problem-solving attitude
  • Excellent communication skills with fluency in written English and Chinese
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.We are an equal opportunities employer.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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