Senior Manager - Business Development and Marketing

• Applicants should possess a good Bachelor’s degree in Business Administration, Marketing, Communications or a related field;
• Not less than 5 years of proven work experience in brand-building, marketing campaign management, digital marketing, content marketing, or external communications;
• The ability to manage fast-paced projects and collaborate effectively with internal teams and external partners in a dynamic environment;
• Strong analytical skills to interpret data, generate insights, create and present marketing strategy to the management;
• Self-motivation, strong organizational abilities, multitasking, problem-solving, communication and interpersonal skills;
• Excellent communication skills in English and Chinese;
• Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint), experience with Google Analytics;
• Familiarity with AI tools, managing social media platform, proficiency in Canva for creating digital content is an advantage; and
• Ability to work independently and as a team in a fast-paced environment

• Drive growth and expand opportunities for the CSO's service-oriented endeavors, identifying new markets, forging strategic partnerships, developing and promoting campus services within the CSO’s portfolio;
• Support the development of promotional strategies for various campus services, development, execution of marketing plans to boost the CSO’s brand and visibility;
• Study trends, research potential new markets, partnerships, and new ways to brand and promote existing products or services;
• Cultivating and maintaining relationships with external stakeholders, potential clients, industry partners, both within and outside the University;
• Creating proposals, developing pricing strategies, and negotiating agreements for various projects and collaborations;
• Staying industry developments, competitor activities, market trends, and presenting reports and strategies to management; and
• Plan, execute, and monitor marketing campaigns across paid and organic channels, analyze data and results to evaluate campaign performance;
• Collaborate with website vendors to develop landing pages and manage content uploads;
• Coordinate with internal teams, external vendors and partners to ensure timely campaign launches; and
• Participate in ad-hoc projects and duties, as assigned by the Director

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