
Marketing Manager (B2C, 1 yr renewable contract)
- Hong Kong
- Contract
- Full-time
- Create and implement comprehensive go-to-market strategies that align with market trends and business requirements.
- Design and execute integrated marketing campaigns across various channels, including PR, digital, social media, CRM, offline, and experiential marketing.
- Maintain brand positioning and messaging consistency across all consumer touchpoints, in accordance with brand guidelines.
- Adapt headquarters resources and produce localized content to support brand awareness through impactful marketing channels.
- Oversee the marketing calendar, budgets, project timelines, and collaboration with external partners.
- Review and analyze key performance metrics, campaign results, and ROI to continually refine marketing initiatives.
- Bachelor’s degree in Marketing, Business, or a related field.
- At least 5 years of marketing experience, preferably in consumer electronics.
- Experience with marketing analytics tools (e.g., Adobe Analytics, Google Analytics, Meta Actionable Insight) is an advantage.
- Possess strong written and verbal communication skills, with the ability to collaborate effectively both independently and as part of a team.
- Possess strong project management skills with attention to detail, the ability to handle multiple tasks, and a highly organized, proactive approach.
- Fluent in English, Cantonese, and Mandarin (written and spoken).
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