Assistant Marketing Manager - CRM, Luxury Shopping Mall

• Develop and execute CRM strategies: Design and implement customer relationship management strategies to drive customer engagement, retention, and loyalty, aligning them with the shopping mall's business objectives.
• Customer data analysis: Utilize data analytics tools and techniques to analyze customer behavior, preferences, and trends, identifying opportunities for targeted marketing initiatives.
• Loyalty program management: Oversee the development and management of the shopping mall's loyalty program, ensuring its effectiveness, attractiveness, and alignment with customer needs.
• Personalized marketing campaigns: Develop and execute personalized marketing campaigns across various channels, leveraging customer insights and segmentation to drive customer acquisition, engagement, and retention.
• Customer journey optimization: Collaborate with cross-functional teams, such as sales, operations, and events, to optimize the customer journey and deliver exceptional experiences at every touchpoint.
• CRM system management: Maintain and enhance the CRM system, ensuring accurate data collection, organization, and utilization, while adhering to data privacy regulations.
• Performance tracking and reporting: Monitor and analyze the performance of CRM initiatives, loyalty programs, and marketing campaigns, providing regular reports and recommendations for improvement.
• Budget management: Assist in managing the CRM and marketing budget, ensuring cost-effective allocation of resources and delivering measurable results.
• Market research and trend analysis: Stay updated on the latest industry trends, customer behavior, and competitor activities, conducting market research to identify new opportunities and areas for improvement.
• Collaboration and coordination: Collaborate with internal teams, external agencies, and vendors to execute marketing initiatives, ensuring effective coordination and implementation of CRM strategies.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in customer relationship management, preferably in the luxury retail or shopping mall industry.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in CRM systems, data analytics tools, and marketing automation platforms.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with customers, team members, and stakeholders.
• Creative and strategic thinking, with a customer-centric approach.
• Strong project management skills, with the ability to prioritize and manage multiple tasks simultaneously.
• Knowledge of digital marketing channels and trends.
• Familiarity with data privacy regulations and best practices.
• Flexibility to work occasional evenings and weekends for events or campaign launches.

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Vibrant and dynamic work environment.
• Employee discounts at participating stores.
• Health and wellness programs.

Michael Page