
SAINT LAURENT Senior Retail Excellence Manager, Hong Kong and Macau
- Hong Kong
- Permanent
- Full-time
- Partner with Regional Manager to design and implement action plans that improve productivity, conversion, cross-selling, and clienteling results
- Formulate monthly/annual sales forecasts, set appropriate targets to facilitate the planning and optimization of P&L
- Monitor and report on store performance trends versus budget and forecast, providing actionable insights to store management teams
- Monitor and review the performance of the retail team, track KPI achievements and actively provide training, performance feedback and action plans as needed
- Analyze conversion rates, customer appointments, traffic, and other productivity metrics to pinpoint growth opportunities and performance gaps
- Partner with corporate function teams to develop monthly initiatives and long-term action plans aimed at improving sales, conversion, and overall store performance
- Maintain regular communication with the senior management, providing insightful reporting on the sales performance, store activities, inventory situations and any other important issues
- Prepare monthly business reviews and implement action plans to achieve sales targets
- Collaborate with Store Operations team to identify areas for operational improvements and identify action plans to ensure consistency and excellence across retail stores
- Monitor store performance metrics and implement corrective actions to drive improvements in sales, customer satisfaction, and operational efficiency
- Manage and oversee daily store operations, including but not limited to sales, expense control, staff recruitment, training, inventory management, security, and safety etc.
- Evaluate market opportunities and actively support project management of new store opening/ relocation/renovation
- Work in close relation with different departments to ensure store staff follow corporate standards, policies and procedures
- Lead and coordinate retail performance projects (e.g., clienteling programs, KPI contests, service refresh initiatives) for both Hong Kong and Macau.
- Support new store openings, client events, and strategic retail activations with operational excellence
- Liaise with the CRM team to aid in the design, analysis and implementation of client programs and projects across the region
- Drive retail team to maintain positive customer relations and implement related clienteling strategies to develop customer loyalty
- Conduct regular store visits to assess customer interactions, merchandising practices, and overall store environment, providing constructive feedback to retail management
- Analyze customer feedback and market trends to identify opportunities for enhancing the client journey
- Partner with Training and Regional Managers to design and deliver targeted training programs for sales teams and Store Directors, focusing on client engagement, product knowledge, and selling skills
- Provide on-the-floor coaching to enhance leadership capability and team motivation
- Partner closely with Merchandising team to align product strategies with market needs, providing feedback on assortment opportunities based on in-store insights and client preferences
- Work with Visual Merchandising team to ensure store presentations maximize commercial impact and reflect local market dynamics while staying true to brand guidelines
- Act as the bridge between store teams and support functions, ensuring performance feedback flows both ways and initiatives are executed effectively
- Degree holder in Business or related discipline
- Minimum 10 years of experience in retail function, solid experience in fashion retail is preferred
- Demonstrated strong commercial awareness and adapt to a fast-paced environment
- Clear and persuasive communicator with the ability to influence and collaborate across different functions and levels
- Analytical and problem-solving mindset, ability to translate insights to solutions
- Able to champion new tools and ideas from concept through implementation
- Capable of driving projects independently and taking initiative to improve processes
- Proficiency in Microsoft Excel, PowerPoint and Power BI
- Familiarity with AI-driven analytics tools or innovative retail technologies is a plus
- Excellent command of English, Cantonese and Mandarin