Senior Marketing Manager/ Retail Re-branding/ Mass Retail (CI-RW-26306)
aimHigher
- Hong Kong
- Permanent
- Full-time
- Lead the marketing team, reporting to the Marketing Head, you will drive marketing campaigns (Through the line marketing)
- Market analysis and research on consumers behavior to develop the right approach and strategy for re-branding
- Develop and formulate marketing strategy for new product launch as well as festival campaigns
- Work closely with Creative team in the rebranding project
- Leverage the apps and different online channels to drive brand awareness
- Manage the marketing P/L budget, ensure the marketing spending is cost-effective
- Work closely with operations team for developing new products and create interesting marketing angle
- Bachelor degree in marketing or business-related discipline.
- Experience in brand marketing is a must, experience in re-branding is a bonus
- Sensitive to numbers, budget management experience is essential
- Team leader with strong planning and communication skills
- Self-motivated and able to work under fast paced environment
- Candidates with less experience will be considered as Manager.
- Fluency in English and Cantonese is a must