Specialist, Brand and Activation

Hong Kong
Permanent
Full-time

3 days ago

HK Express is Hong Kong’s first and only low-cost carrier, always offering great value, affordable fares on one of the youngest and most modern aircraft fleets in the world.Like you, and just like many people across Asia, we love to travel and discover new places across the world’s most diverse and dynamic region; and at HK Express, we’re opening up new travel experiences that inspire and invigorate millions of people across the region we’re proud to call home. Everything we do is focused on encouraging the spirit of adventure. Our routes provide the inspiration and spontaneity to try somewhere new, disrupting monotonous modern life. As we continue to open up new routes, often in secondary and emerging destinations, our passengers will gain access to an incredible range of places, exploring hidden gems and experiencing local cultures.We have a diverse and vibrant team that embodies the adventurous spirit of our customers, and loves to travel too. Join us in this journey to make your career even more fulfilling and rewarding.Role PurposePlay a critical role in shaping and maintaining the company's brand image and fostering a positive organizational culture. We’re looking for creative individuals who embodies the Gotta Go spirit with a growth mindset, open to change, passionate about brand storytelling and radiates positivity. This position requires creative thinking, strong attention to details and with the ability to multi-task efficiently with quick turnarounds.You will work closely with the Brand Manager, Head of Brand and various internal stakeholders to execute campaigns and manage creative outputs with the creative team, aligning to brand direction and creative guidelines.Brand Management

Assist in developing and executing brand plans and creative campaigns to position HK Express as a leading LCC in the region.
Maintain brand guidelines, ensuring adherence across all departments and external partners.
Coordinate and liaise with third party partners for campaign executions
Align with local market and overseas market nuances and advise positioning of brand accordingly
Assist in developing maximum targeted brand exposure through participation in corporate events, exhibitions, sponsorships, merchandising and partnerships
Assist in brand health research to evaluate consumer trends and market conditions, analyze consumer feedback, competitor data, establish customer intimacy, and identify growth opportunities obtained from various sources
Support ad-hoc duties as assigned.
Work with cross-departmental business units to bring alive brand values and personality through internal branding
Be a brand guardian and a supportive team player

The Ideal Candidate

Bachelor’s degree in Marketing, Communications, Creative, Business, or a related field.
Strong understanding of branding principles and experience in developing and implementing brand plans.
Excellent written and verbal communication skills in English and Chinese (Cantonese and/or Mandarin).
Creative thinker with a keen eye for brand designs, market trends and attention to detail.
Proven ability to manage multiple projects and prioritize tasks effectively.
Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
Excellent communication and presentation skills, both verbal & written in English & Traditional Chinese
Ability of creative copywriting or social media content creation, is a plus
Knowledge of the aviation industry or experience in the travel industry is a plus.

Desirable Qualities

A genuine passion for branding and brand marketing is essential for this role. The ideal candidate should demonstrate a deep understanding of the importance of brand management and the ability to create and nurture a positive organizational culture.
Creative Thinking: possess strong creative thinking skills and the ability to generate innovative ideas and solutions.
Strategic Mindset: have a strategic mindset and the ability to align brand and culture initiatives with the company's overall goals and objectives.
Excellent Communication: Strong written and verbal communication skills are crucial for effectively conveying the brand message and developing creative campaigns
Collaboration and Relationship Building: He/She will work closely with various internal teams, external partners, and senior management. Therefore, the ability to collaborate effectively, build relationships, and influence others is essential.
Organizational and Project Management Skills: have excellent organizational and project management skills to handle multiple initiatives simultaneously.
Cultural Sensitivity: Working in a diverse environment, he/she should possess cultural sensitivity and the ability to understand and respect different perspectives with a broad mindset.

Your Future Work Life

Fly anywhere we fly for free with your friends and family to explore the world
Hybrid working with flexibility in workplace and working hours to foster work-life harmony
Open office to collaborate, connect and share great ideas
Energetic and multicultural teammates from up to 50 nationalities!
Company-organized shuttle buses connecting the workplace with major locations in the HK Island, Kowloon and N.T.

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