Senior Digital Marketing Manager
- Hong Kong Island, Hong Kong
- Permanent
- Full-time
- A leader in their Industry
- Excellent career prospect & development
- Develop and implement comprehensive digital marketing strategies aligned with brand and business goals.
- Set up and optimise the digital marketing function across platforms and channels.
- Lead CRM initiatives to enhance customer lifecycle engagement and loyalty.
- Drive O2O (online-to-offline) strategies to create seamless luxury customer experiences.
- Oversee performance marketing, SEO/SEM, social media, and content marketing.
- Leverage marketing data analytics to optimize campaigns and improve ROI.
- Collaborate with internal stakeholders and global teams to ensure brand consistency.
- Manage and mentor a small team of digital marketers, fostering innovation and growth.
- 12-15 years of relevant experience in digital marketing, ideally within luxury, retail, or consumer goods.
- Bachelor's degree in Marketing, Digital or business related discipline.
- Proven success in building digital marketing functions from the ground up.
- Strong leadership and team management skills.
- Deep understanding of CRM platforms, data analytics tools, and digital ecosystems.
- Experience working in multinational environments with cross-cultural teams.
- Fluent in English, Cantonese, and Mandarin.
- Be part of a globally recognised luxury brand with a rich heritage.
- Lead digital transformation in a dynamic and creative environment.
- Work with passionate professionals who value innovation and excellence