Contract Assistant Manager / Officer, Segment Acquisition & Portfolio Management - Segment Management and Marketing

The Bank of East Asia

  • Hong Kong
  • Permanent
  • Full-time
  • 13 days ago
Together, we can achieve moreThe Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 48 branches, 42 SupremeGold Centres, and 3 i-Financial Centres throughout the city.Overseas, BEA has established a presence in Southeast Asia, the United Kingdom, and the United States. Worldwide, including Hong Kong and the rest of Greater China, BEA operates around 130 outlets and employs approximately 8,000 people. We invite you to become part of our team and to pursue a bright and exciting future.Responsibilities
  • Support the execution of creative marketing programs to grow the affluent segments and enhance customer engagement.
  • Assist in crafting customer communications and marketing materials that resonate with our affluent clients.
  • Collaborate with teammates, branches, and various channels to deliver seamless campaigns and address customer inquiries.
  • Conduct market and competitor research to uncover trends and customer needs, helping shape effective strategies.
  • Ensure compliance with all applicable regulations, rules, and standards set by regulators and the Bank, upholding the highest integrity.
  • Support daily operations, including budget tracking, invoice management, and User Acceptance Testing (UAT) to maintain campaign quality.
  • Contribute to a customer-centric approach by supporting initiatives that enhance client experiences and portfolio performance.
Requirements
  • University degree in Marketing, Business Administration, Communications, or a related discipline.
  • Minimum 3-5 years of marketing experience, preferably in banking or financial services, with demonstrated ability to lead campaigns or projects.
  • Strong communication skills with a customer-focused mindset and keen attention to detail.
  • Practical experience of familiarity with AI tools and platforms for content creation or campaign optimization.
  • A collaborative team player with a strong understanding of regulatory requirements in financial services, with the ability to ensure marketing materials adhere to industry standards.
  • Excellent command of English and Cantonese (written and spoken).
  • Proficient in MS Excel and MS PowerPoint; knowledge of Python, Tableau, or website maintenance is an advantage.
  • Enthusiastic, eager to learn, and ready to thrive in a supportive, fast-paced environment.
  • Candidate with less experience or fresh graduates are welcomed, and will be considered for the Officer position.
Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=4863&PostingSeq=1 or by clicking the "Apply Now" button. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year.

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