Digital Marketing Executive
- Hong Kong
- Permanent
- Full-time
( Ref: TV751/0724 )Responsibilities:- Develop and implement digital marketing campaigns across various channels such as social media, email, search engines, and display advertising
- Monitor and analyze the performance of digital marketing campaigns, and provide insights and recommendations for improvement
- Collaborate with cross-functional teams, including content, production, and sales, to ensure consistency in brand messaging and achieve business objectives
- Manage and optimize digital advertising campaigns, including budget allocation, targeting, and creative development
- Stay up-to-date with digital marketing trends and industry developments to identify new opportunities and stay ahead of the competition
- Develop and maintain relationships with external partners, including agencies, and vendors
- Support the development of content for social media and other digital channelsRequirements:- Bachelor's degree in marketing, business or related field
- Minimum 2 years of experience in digital marketing
- Solid understanding of digital marketing channels, including social media, email, and search engines
- Experience with digital advertising platforms such as Google Ads, Facebook Ads, and YouTube Ads
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Passion for the media industry and staying up-to-date with the latest trends and technologies