Digital Marketing Manager

Hong Kong Optical Lens Co. Ltd.

Ngau Tau Kok, Hong Kong
Permanent
Full-time

23 days ago

HKO AT A GLANCEEstablished in 1970, Hong Kong Optical Lens Co. Ltd (HKO) is the largest manufacturer of RX optical lenses in Asia. With our global distribution network, we proudly serve more than 25 countries. We are also an authorized dealer for many global brands.We are headquartered in Hong Kong with 4 regional offices, 7 RX labs, one spectacle frames factory and 2 casting factories across Asia.For more than 40 years, we have made your vision our mission. We are continuously committed to:Be the largest manufacturer of quality optical lens, spectacle and eyewear
Exceed expectations with our excellent service, quick turnaround and product quality
Forge successful partnerships with optical shops, brands, other optical manufacturers, retailers and other related businessesJob Description

Plan and execute all digital marketing, including marketing database, company website, and social media campaigns;
Design, build, and maintain company website and social media (FB/ IG/ YOUTUBE);
Identify trends and insights, and optimize spend and performance based on the insights;
Align, leverage, and distribute the regional digital marketing campaigns, including digital marketing materials to the regional offices (Taiwan, Singapore, Philippines, Thailand, and Malaysia);
Responsible for different social media or digital platforms (i.e. Facebook, Instagram, Youtube, Google etc.) on content development, execution, data analysis, strategy for growth etc.;
Manage digital marketing budget;
Assist any ad hoc projects assigned

Job Requirement

Degree in Digital Marketing/ Marketing or related discipline is preferred;
6-8 years solid experience in digital marketing, especially in managing website and social media accounts (FB/ IG/ YOUTUBE). The optical lens industry is an advantage;
Up to date in Digital Marketing tactics;
Hands-on experience in digital marketing solutions;
Strong communicator keeping other teams updated on the status of cross-functional projects, working well with multiple internal and external stakeholders, and value feedback loops;
Comfortable working in a role that is both strategic and requires hands-on execution;
Strong problem-solving skills, with good organization and attention to detail;
Management experience preferred;
High proficiency in English, and Cantonese. Mandarin is a plus;

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