Regional Commercial Manager - Hong Kong

Edrington

  • Admiralty, Hong Kong
  • Permanent
  • Full-time
  • 1 hour ago
Our CraftEdrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal rum from the Dominican Republic, Wyoming Whiskey in the American Whiskey category and Valdespino sherry from Jerez in Spain. Edrington also has a strategic partnership with No.3 London Dry Gin.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.Our Blend of Benefits
  • 18 days annual leave per annum, 4 Giving More volunteer days in addition to public holidays in Hong Kong
  • Mandatory Provident Fund contributions (employee up to 5%, employer up to 10%)
  • Share in our success with up to 10% Share Reward scheme (subject to eligibility)
  • Medical insurance that covers both employees and their dependents
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Staff Purchase Discount
  • Embrace work-life harmony with 50:50 hybrid working, 26 weeks' paid maternity, paternity and adoption leave, and up to 5 paid carers leave days a year
Embrace ExcellenceLead with Excellence. Shape the Future of Prestige Spirits in One of Asia's Most Sophisticated Luxury Markets.Edrington is home to the world's most iconic spirits, including The Macallan, Highland Park, and The Glenrothes. Hong Kong is a critical market for the growth of our prestige portfolio and holds strategic importance within the Greater China region. We are seeking a bold and principled Commercial Director, a leader who thrives on challenge, sets high standards, and drives results with integrity to shape and execute our market strategy, guide an ambitious team, and deepen engagement with affluent and aspirational consumers.Reporting to the Managing Director for Hong Kong, Macau, Japan, and Korea, the Commercial Director will take full ownership of our Hong Kong commercial agenda. This individual will lead a team of sales professionals and work cross-functionally to cultivate high-impact partnerships across premium retail, hospitality, fine dining, and top-tier bars. This is a role for someone who values accountability, commands trust and leads by example, with an unwavering commitment to brand excellence and long-term growth.Make an ImpactDrive Commercial Impact with Purpose
  • Deliver strong volume, value, and brand performance across Edrington's prestige portfolio
  • Develop and implement commercial strategies with a laser focus on excellence, innovation, and executional rigou
  • Align commercial and brand goals to meet the evolving expectations of affluent and aspirational consume
  • Bring insight, curiosity, and courage to uncover untapped opportunities within premium retail and luxury on-trade sectors
Foster Strategic and Trusted Partnerships
  • Build enduring relationships with key accounts across fine dining, retail, and world-class hospitality
  • Be a visible and principled partner to internal stakeholders and external clients alike
  • Actively influence regional and global teams with conviction and commercial insight
  • Collaborate cross-functionally to unlock value, resolve challenges, and drive aligned action
Lead with Integrity and Cultivate a High-Performing team
  • Cultivate a high-performing, values-driven sales team committed to excellence and continuous improvement
  • Set clear goals, hold self and others accountable, and develop future leaders through coaching and feedback
  • Foster collaborative spirit amongst commercial team and cross-functionally
  • Create a team environment grounded in mutual respect, trust, and the courage to challenge constructively
Champion Operational Excellence and Strategic Discipline
  • Lead forecasting, pricing, inventory management, and margin optimization with a sharp commercial edge
  • Champion resilient and compliant operations that enable long-term brand building
  • Deliver insight-led planning and proactive risk mitigation
  • Contribute meaningfully to cross-functional initiatives, bringing an enterprise-wide perspective to decision-making
Your Talent and SkillsWhat You Will Bring
  • 15+ years of commercial experience, with 8+ in senior leadership, ideally in luxury spirits, wines, or premium consumer goods
  • Proven ability to lead with vision, build influence across functions, and earn the respect of high-value partners
  • A strong strategic mindset and the personal integrity to guide others through ambiguity and complexity
  • Commercial strength balanced by a deep understanding of affluent and aspirational consumers
  • Experience working within premium hospitality, fine dining, and luxury retail environments
  • Fluent in Cantonese and English, with refined communication and leadership presence
  • A challenger's mindset - confident yet humble, analytical yet intuitive
Success Measures
  • Achievement of commercial KPIs across revenue, volume, brand execution, and channel performance
  • Demonstrated culture of excellence, accountability, and values-led leadership within the commercial team
  • Elevated brand presence and advocacy among strategic partners and high-value customer groups
  • Strong internal alignment, stakeholder trust, and delivery of cross-functional goals
A Place For EveryoneWe're proud of our inclusive culture - where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

Edrington