Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.We are looking for bright, energetic and highly motivated individuals to join and grow with the company.OverviewA dynamic role focused on executing full-funnel marketing strategies and enhancing customer relationships for Ralph Lauren Hong Kong and Macau. This position plays a key role in CRM initiatives and retail marketing activities while supporting the marketing team's overall objectives.Key Responsibilities· Collaborate with Associate Marketing Manager to develop and execute the integrated marketing campaigns across all customer journey touchpoints.· Monitor and evaluate campaign and customer performance, analyse customer data and identify opportunities for optimization.· Develop and implement CRM strategies for APAC data lake and clientelling across multiple channels, including eDM, SMS and WhatsApp etc.· Oversee customer databases management and conduct regular data analysis to derive actionable insights and trends.· Partner with internal stakeholders to enhance loyalty program and develop customer communications to improve customer engagement, new customer acquisition and retention.· Coordinate landlord promotions, manage daily inquiries and store marketing collateral· Manage social media content and maintain posting schedules by leveraging global framework.Qualifications· Bachelor's degree in Marketing, Business, or a related field.· Proven experience in CRM, customer lifecycle management, or database marketing.· Strong understanding of CRM principles, strategies, and best practices.· Proficient in CRM tools and platforms, with experience in data management and segmentation.· Analytical mindset with the ability to interpret and analyze customer data.· Excellent communication skills, both written and verbal, with the ability to present insights and reports.· Proficient with MS Excel, PowerPoint and PowerBI.· Detail-oriented with strong organizational and project management skills.· Collaborative team player with the ability to work effectively across cross-functional teams.· Prior experience in the retail or luxury fashion industry is a plus.本公司提供優厚薪酬及完善福利，包括年終雙糧、每月有薪休息日、銀行假期、有薪年假、有薪產假／男士侍產假、醫療及住院福利、在職培訓及員工購物優惠等。有意者請電郵履歷表到 [email redacted, apply via Company website]。本公司是平等機會僱主。申請人提供之全部資料將絕對保密及只作招聘用途。
