Manager, Campaign Management, Data Analytics

Standard Chartered

  • Kwun Tong, Hong Kong
  • Permanent
  • Full-time
  • 27 days ago
About Standard CharteredWe're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.Together we:
  • Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
  • Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
  • Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
JOB SUMMARYWe are looking for CRM/marketing campaign management professional to support Wealth and Retail Banking business. This role will be responsible for developing and executing a comprehensive campaign management and transformation agenda to supports the bank's focus on expanding and strengthening relationships with clients. If you are a strategic thinker with a passion for analytics and a strong background in affluent and wealth management, we want to hear from you. Join our team and play a key role in shaping the future of our analytics capabilities in this exciting and dynamic industry.RESPONSIBILITIES
  • Design, execute and optimize campaigns that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads.
  • Perform deep dive data analytics to drive end-to-end campaign effectiveness and overall financial performance KPI’s
  • Collaborate with insight team to Provide end-to-end support from Analytics to Campaign / Fulfilment Leads extraction and execution.
  • Be the internal consultant to business for strategic decisioning requiring data analytics by participating in various forums / squads for exchange of ideas / business priorities / presenting self-initiated product deep dives in these discussions.
  • Lead recurring meeting cadence with key onshore stakeholders to ensure timely and on-target execution of campaigns.
  • Proactively supports transformational initiatives & innovative analytical thinking & solutions that results into improved business performance.
  • Lead, mentor, and develop a team of analytics professionals, fostering a culture of excellence and continuous improvement.
  • Identify talent development needs and implement training programs to enhance team capabilities.
  • Establish clear and well documented business processes, establish checking & mitigation mechanism to ensure proper implementation.
  • Ensure adherence to bank's legal & compliance requirements.
Qualification
  • Minimum 6+ years working experience in data analytics or business intelligence units, preferably in financial industry.
  • Proficient with tools such as Dataiku and Programming languages like SAS/SQL, Python, Hadoop
  • Mar-tech campaign and analytic tools such as PEGA-RTIM, and ACM, AA.
  • Strong understanding of business domain, its strategic direction, functional goals, and the required technical & functional expertise
  • Solid analytical/logical mindset and attention to detail
  • Team-oriented with a strong sense of ownership and accountability
  • Inquisitive, enthusiastic and a self-starter
  • Highly organized with exceptional attention to detail and excellent follow-through
  • Highly effective communicator with excellent interpersonal skills
  • Excellent relationship building and senior stakeholder management skills.
  • Able to operate effectively in a complex matrix driven environment.
  • University Degree or equivalent, preferably in computer science, engineering or analytical discipline, e.g. mathematics, statistics, IT, economics, finance, accounting.
Role Specific Technical Competencies
  • SAS
  • Campaign Management
  • ACM
  • RTIM
What we offerIn line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.Flexible working options based around home and office locations, with flexible working patterns.Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkitsA continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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