Assistant Officer, CRM Marketing(email marketing/automation)
AXA Hong Kong and Macau
- Hong Kong
- Permanent
- Full-time
- Support the setup, user acceptance test, and monitoring of email and SMS campaigns within Salesforce Marketing Cloud
- Assist in configuring automated customer journeys and workflows to ensure seamless communication flows
- Support the development of customized content using AMPscript as needed. HTML knowledge is advantageous
- Work closely with marketing, data science, and IT teams to ensure data accuracy and campaign alignment
- Incorporate feedback from stakeholders to refine digital assets and customer journeys
- Maintain documentation of campaign workflows, data schemas, and reporting procedures
- Support in A/B testing and other optimization activities to improve campaign results and customer experience
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science or related field.
- 0-1 years of working experience with enthusism to develop career in CRM marketing.
- Basic understanding in Salesforce Marketing Cloud modules, with strong interest / potential to develop the technical skills (e.g. AMPscript, HTML and SQL scripting).
- Detail-oriented and proactive professional with strong organizational skills, eager to adopt new marketing technologies, and capable of managing multiple projects under tight deadlines.
- Excellent communication and teamwork skills.
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