Senior Manager, Integrated Campaign & Partnerships
South China Morning Post
- Hong Kong
- Permanent
- Full-time
- Collaborate with the entire B2C and cross-functional teams to develop integrated campaign strategies that drive growth across customer journeys, including acquisition, engagement, and retention, with overall subscription revenue as the team's north star.
- Drive comprehensive campaign planning, including target audience segmentation, messaging, channels, and timelines.
- Project-manage campaign execution across various channels, such as digital advertising, email marketing, social media, offline events, and partnerships.
- Monitor and analyze campaign performance and provide regular reports to stakeholders.
- Develop partnership strategies to expand reach and drive customer acquisition.
- Negotiate partnership agreements and manage relationships with external partners, ensuring mutual benefits and successful collaboration.
- Develop and manage budgets for integrated campaigns and partnerships, ensuring efficient allocation of resources and cost-effectiveness.
- Bachelor's degree in marketing, business, communications, or a related field.
- Proven experience in integrated campaign planning and execution, preferably in a similar industry or B2B/B2C environment.
- Strong understanding of the customer journey and experience in developing strategies that engage customers at different funnel stages.
- Proficiency in utilizing various marketing channels and tools, including digital advertising, social media platforms, email marketing, and marketing automation.
- Excellent analytical skills with the ability to interpret data, identify trends, and optimize campaign performance.
- Exceptional communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders.
- Creative mindset with a strong eye for detail and the ability to think strategically.