Assistant Brand Manager / Beverage Products (CI-AK-26329)

• Develop and execute brand strategies to enhance brand awareness and drive brand growth.
• Conduct market research and analyze consumer insights to identify target audience and market trends.
• Collaborate with cross-functional teams to develop and implement integrated marketing campaigns.
• Manage brand positioning and messaging across various marketing channels and touchpoints.
• Monitor and analyze brand performance metrics and adjust strategies accordingly.
• Build and maintain strong relationships with external partners, such as agencies and vendors.
• Oversee brand budgets and ensure effective allocation of resources.
• Measure and report on the effectiveness of brand initiatives and campaigns.

• Bachelor degree or above in Business Administration, Marketing or other related discipline.
• Minimum 5 years' brand marketing experience in FMCG industry
• Strong in project management, organizing skills and interpersonal skills
• Able to work independently and under pressure
• Strong communication and presentation skills in both written and spoken English & Chinese

aimHigher