Trade Marketing Manager (FMCG, Food, Babycare)

Streamline Consultancy Limited

  • Mong Kok, Hong Kong
  • Permanent
  • Full-time
  • 20 hours ago
Recruiting the Right People. Streamline is a recruitment consultancy firm with a fast growing presence in Hong Kong. As executive partner, we introduce job roles which are most interesting to you. As business partner, we provide committed workforce solutions by helping our corporate clients to find the right candidates.With passion, we provide quality recruitment services in our core practice of Consumer across a broad spectrum of job functions including Retail Operations, Sales and Marketing, IT, Finance and Accounting, Human Resources and Merchandising. We specialize in servicing all levels of employment on permanent and contract basis.Our client is a well-known MNC, they are currently seeking a Trade Marketing Manager to join their team.Responsibilities:
  • Build and implement shopper marketing strategies (distribution, pricing, promotion, merchandising) tailored to different channels.
  • Identify growth opportunities and address challenges to meet commercial objectives.
  • Lead planning and execution of in-store visibility, pricing, and promotional activities aligned with brand and channel strategies.
  • Translate shopper insights into impactful in-store executions and promotions.
  • Collaborate with sales, marketing, and finance teams to ensure alignment and execution of trade plans.
  • Monitor market trends and competitor activities to inform strategy.
  • Analyze shopper and customer data (e.g., NielsenIQ, market research) to generate actionable insights and category recommendations.
  • Monitor and evaluate performance against KPIs, ROI, and market share targets.
  • Ensure budget discipline and optimize ROI on trade investments.
  • Adjust plans based on market share performance to achieve business targets.
Requirements:
  • Minimum 6+ years of experience in trade/shopper marketing, preferably in FMCG, Food or Nutrition.
  • Proven track record in developing and executing trade marketing plans with measurable success.
  • Strong analytical mindset with experience in using market data (e.g., NielsenIQ).
  • Excellent stakeholder management, communication, and project leadership skills.
  • Resilient, agile, and able to work independently under pressure.
  • Fluent in Cantonese, English, and Mandarin.
Interested parties please submit your application with your full resume in word format.All information collected will be treated in strict confidence and will be used solely for recruitment purpose.

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