CRM Manager - Regional/ Luxury lifestyle brand

Michael Page

  • Hong Kong
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
  • Lead the regional loyalty program and enhance customer engagement
  • Drive CRM innovation and integrate data driven strategies and initiatives
About Our ClientOur client is a leading luxury retail group with a strong footprint across Asia Pacific, operating premium retail lounges in multiple countries. With a commitment to delivering exceptional customer experiences, the company is expanding its customer relationship management capabilities to build a unified and engaging loyalty ecosystem across the region.Job DescriptionAs the CRM Manager, you will report directly to the CEO and Executive Committee and play a pivotal role in shaping the company's customer engagement strategy. Your responsibilities will include:
  • Designing and launching a regional CRM system and loyalty program to foster a strong sense of community among customers.
  • Developing innovative loyalty concepts and managing partnerships with external collaborators.
  • Creating systems for customer data collection and analysis to drive personalized engagement.
  • Measuring program performance and optimizing effectiveness through data insights.
  • Managing customer feedback and complaint systems to enhance satisfaction.
  • Leading training initiatives for retail staff to ensure consistent customer interactions.
  • Executing retention and acquisition marketing campaigns to grow the customer base.
The Successful Applicant
  • A degree in business administration, management, or a related field.
  • At least 8 years of relevant experience, ideally in luxury goods or high-end retail.
  • Strong project management skills and a tech-savvy mindset.
  • Experience with CRM platforms, content management systems, and digital marketing tools.
  • Excellent communication and interpersonal skills, with fluency in English, Cantonese, and Mandarin.
  • A creative, customer-focused approach and the ability to work in a multicultural environment.
  • Willingness to travel across the Asia Pacific region.
What's on Offer
  • A newly created leadership role with regional impact and strategic visibility.
  • The opportunity to shape a premium lifestyle loyalty program from the ground up.
  • A dynamic and multicultural work environment within a prestigious retail group.
  • Competitive compensation and travel opportunities across Asia Pacific.

Michael Page