Marketing Manager - Luxury lifestyle brand

• Integrated marketing & Campaign management
• Growing business across Asia

• Strategic CRM & Loyalty Program Leadership:

• Lead the development and execution of regional CRM strategies and loyalty programs.
• Analyze customer data to drive segmentation, personalization, and retention strategies.
• Oversee system enhancements and ensure seamless customer experience across touchpoints.
• Build strategic partnerships to enhance program value and customer engagement.
• Integrated Marketing & Campaign Management

• Plan and execute multi-channel marketing campaigns (digital, social, in-store, PR).
• Collaborate with internal stakeholders and external agencies to ensure brand consistency and campaign effectiveness.
• Monitor KPIs and ROI, providing actionable insights for continuous improvement.
• Event Strategy & Execution

• Lead the planning and execution of high-profile events, activations, and brand collaborations.
• Cultivate relationships with luxury partners and vendors to enhance brand prestige.
• Ensure events align with brand positioning and deliver exceptional customer experiences.
• Brand Management & Content Oversight

• Define and uphold the brand's visual and verbal identity across all platforms.
• Supervise the creation of bilingual marketing materials, including EDMs, brochures, presentations, and digital content.
• Oversee social media strategy, content calendar, and community engagement.
• Budget & Team Management

• Manage marketing budgets, ensuring cost efficiency and alignment with strategic goals.
• Mentor and guide junior marketing team members, fostering a collaborative and high-performance culture.
• Cross-Functional Collaboration

• Work closely with retail, operations, and warehouse teams to ensure marketing initiatives support business needs.
• Lead cross-departmental projects and contribute to company-wide strategic planning.

• Bachelor's degree in Marketing, Communications, Business, or related field. 8+ years of progressive experience in marketing, preferably in luxury retail, FMCG, or lifestyle brands.
• Proven experience in CRM, loyalty programs, and customer lifecycle management.
• Strong leadership, project management, and stakeholder engagement skills. Excellent command of English and Chinese (Cantonese and Mandarin);
• Strong writing and presentation skills.
• Proficient in digital marketing tools, CRM platforms, and social media analytics.
• Creative, analytical, and results-driven with a passion for brand storytelling.

Michael Page