Senior Marketing Manager - Luxury Beauty/Lifestyle

Michael Page

  • Hong Kong
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
About Our ClientOur client is a European-based luxury lifestyle and beauty brand with a prominent presence globally. To cope with the company's expansion and market demands, they are now looking for a Senior Marketing Manager to join the team to oversee Hong Kong & Macau markets.Job DescriptionThe Senior Marketing Manager will lead a team of 3 to oversee the brand marketing and will act as the main liaison between the local team and Headquarter marketing team.
  • Creating the 360-marketing plan that aligns with the strategic objectives established by the HQ and local GM.
  • Ensuring the successful launch of new products while adhering to brand standards, collaborating with the Retail and Training teams to execute campaigns and provide product reviews, and offering constructive feedback.
  • Responsible for budget control and accountable for pricing and forecasting.
  • Leading the CRM revamp projects and developing CRM strategies to improve customer journeys and drive acquisition, retention, and reactivation.
  • Building and enhancing brand awareness and elevating the brand image in line with the brand's DNA.
  • Managing local PR, Digital Marketing, and Social Media agencies and improving brand performance through KPI reporting.
  • Identifying partnership opportunities and maintaining strong relationships with retailers.
The Successful ApplicantThe company is looking for a talent who is passionate in luxury and beauty business and has a strong affinity with the brand. The successful candidate should have a bachelor's degree of Marketing, Business Administration or relevant disciplines, with a minimum of 8-10 years of brand marketing and communications experience.Good understanding of Hong Kong & Macau retail environment is highly preferred. Excellent written and spoken English and Chinese is required.What's on OfferThe company offers a competitive salary package and a promising career path in an international environment.

Michael Page