Manager, Category Marketing (Global Role)

GP Batteries

  • Hong Kong
  • Permanent
  • Full-time
  • 28 days ago
This role’s key responsibility is to support the Category Director of Global Marketing by managing the assigned global product category to meet commercial KPIs; top-line, market share, brand equity, gross margin and marketing contribution.To support the go-to-market marketing plan for new product launches as well as annual business planning. Support the capability development of junior marketing staff in the global marketing team.Responsibilities:
  • Work with the markets (RSOs/BPS) and Marketing Intelligence team in providing updated category analysis as key inputs for Annual Marketing planning
  • Review the performance of existing & new product
  • Define strategic role of the category and the products via strategic analysis, clear product concept, impactful marketing plans, and assessment of results
  • Provide strategic recommendations and management of assigned Global 3 years product innovation portfolio roadmap
  • Provide campaign (objective) brief for the designated product project
  • Support Global Brand team in providing timely feedback regarding communication assets
  • Provide constructive feedback to help RSO/BPs in developing Go-to-market marketing plan for new product launches (Marketing mix management, Brand communication including Digital)
  • Promote and share marketing best practices and global category insights among the markets to improve go-to-market strategic plan
  • Share & upsell global product strategic plan in a timely and constructively manner
  • Build a collaborative relationship with both cross functional teams & RSO/BP
Requirement:
  • Bachelor degree in Marketing or Business Management or related fields
  • At least 8 years of Product Marketing experience in FMCG/Electronics/Consumer goods industry with at least regional responsibilities
  • Minimum 3 years of managerial experience
  • Good understanding of brand strategies (e.g product portfolio, consumer communication like digital behaviors)
  • With strategic mindset, as well as being hands-on in setting and executing the strategy
  • Being knowledgeable in commercial and financial analysis
  • Being creative and yet adopt fact-based approach for decision-making or problem solving
  • Knowledgeable on the consumers needs, technology and competition benchmark
  • A good team player with good communication, negotiation and stakeholder management skills
  • Fluent in spoken and written English and Chinese including Putonghua
  • Microsoft office and basic PC skills required
  • Being able to travel
Candidate with more experience will be considered as Senior Manager, Category Marketing.For more company details, please visit our website at www.gpbatteries.com.We offer attractive remuneration package, 5-day work week and long-term career development opportunities to the right candidate. Please send your full resume with current and expected salary by clicking "Apply".We are an equal opportunity employer. The information provided by you will be treated in strict confidence and used for recruitment purpose only.All personal data collected during the application process will be kept for 12 months after its completion, and will be destroyed thereafter.All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.

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