Marketing Manager - Global Entertainment MNC

Hong Kong
Permanent
Full-time

1 month ago

About the companyOur client is one of the market leaders in the entertainment and leisure industry with over 60 years of history.About the roleAs a Marketing Manager, you will be responsible for initiating marketing campaign strategies and plannings for all communication channels to drive brand awareness, engagement and sales.Responsibilities

Develop and execution comprehensive marketing campaigns for both online and offline channels, including media buy, creatives production, digital, events, promotions, celebrity collaborations etc.
Manage and allocate campaign budgets
Work closely with external agencies from campaign briefing, strategic planning to performance review
Monitor campaign performance and provide insights for continuous improvement
Liaise with other business units and teams to drive the synergy
Analyze market trends and audience insights to inform campaign strategies

Requirements

Degree holder in Marketing, Communications or Business related fields
8+ years of experience in marketing, digital, media, advertising, communications or event area, preferably from 4As agencies or large MNC
Creative, passionate, mature and open minded candidate
Excellent command in written and spoken English, Cantonese and Mandarin

Morgan McKinley

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