Shangri-La International Hotel Management Ltd.Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa. Regarded as one of the world's finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.We are looking for a resourceful and organised Manager, Community and Marketing to join our Corporate & Marketing Communications team at Shangri-La Group Headquarters in Hong Kong.This role will focus on developing and supporting advocacy-driven initiatives through the engagement of Key Opinion Leaders (KOLs), Key Opinion Consumers (KOCs), and Key OpinionEmployees (KOEs), while contributing to broader marketing campaign support and content development.What you'll be doingCommunity Engagement & Advocacy Marketing
Assist in the development and execution of a structured KOL/KOC/KOE strategy to build a network of brand advocates and content creators
Support influencer identification, vetting, onboarding, and engagement in line with campaign objectives and brand positioning
Coordinate the planning and delivery of advocacy-led campaigns, ensuring timely execution and alignment with brand tone and values
Monitor campaign performance, engagement metrics, and content quality to support continuous improvement
Campaign Support & Event Coordination
Provide support on the planning and execution of lifestyle-driven marketing campaigns and brand activations
Assist with logistics and coordination for selected brand events, including liaising with agencies and suppliers, preparing materials, and supporting on-site delivery
Ensure campaign assets and messaging are implemented consistently across relevant channels
Content Development & Digital Collaboration
Contribute to the creation and curation of engaging lifestyle content for social media and digital platforms in collaboration with the in-house team
Ensure all content produced by partners and advocates is in line with brand guidelines and communications objectives
Stakeholder Coordination
Liaise with relevant internal teams to ensure smooth implementation of marketing and community initiatives
Provide regular updates and reporting to the Senior Manager, supporting planning and decision-making
Support administrative and operational needs related to campaign and partnership management
What we're looking for
Minimum of 6 years' experience in marketing communications, influencer engagement, or community management, preferably within the hospitality, travel, lifestyle, or related sectors
Hands-on experience in managing KOL/KOC programmes or content-based influencer marketing initiatives
Familiarity with social media platforms and digital content development, with a good eye for lifestyle storytelling
Fluent in English and Mandarin; Cantonese is an advantage
Organised, detail-oriented, and proactive, with the ability to manage multiple priorities effectively
Bachelor's degree or above in Marketing, Communications, Public Relations, or a related discipline
A collaborative team player with a positive attitude and strong communication skills
Comfortable working in a fast-paced environment with a focus on execution and delivery
This role is ideal for an individual passionate about brand storytelling and community engagement, and who is looking to further develop their career within a dynamic hospitality brand.
Candidates with less experience may be considered as Assistant Manager, Community and MarketingWhat we offerAt Shangri-La, we are committed to providing our employees with rewarding and fulfilling work experience. In addition to a competitive salary, we offer a range of benefits including:
Bonus incentive schemes
Opportunities for career progression
Comprehensive health and wellness programs
A collaborative and supportive work environment that values work-life balance
