Senior Executive, Digital Performance Marketing (Fintech)

KOS International

  • Hong Kong
  • Permanent
  • Full-time
  • 1 month ago
Senior Executive, Digital Performance Marketing (Fintech)
  • Digital performance marketing and affiliate marketing strategy
  • Experience on financial product marketing highly preferred
  • Start-up fintech company (Location: HK East)
About the companyOur client is a HK based fast-growing start-up fintech firm in financial product business. To cope with their business expansion, they are now looking for a Senior Executive for their Digital Performance Marketing team.About the roleReporting to the Digital Marketing Manager, you are responsible for driving digital sales strategies by performing digital performance marketing and affiliate marketing on financial products and customer digital journey. You have to assist in formulating digital marketing plans and drive business growth on various online and paid media channels (including website, meta platform, social media, SEO, SEM and mobile app etc.). You will conduct analysis by using various digital marketing tools (such as AB testing, Google Analytics and other digital tools) to track digital conversion rate, open rate, click through rate, customer digital behavior and other marketing performance in achieving digital sales and acquisition. You are also required to manage the performance of social media platforms and participating in e-Commerce projects to explore new business opportunities effectively.The successful applicant:To qualify, the successful individual must possess:
  • Degree holder, preferably in E-commerce, Digital Marketing or other related disciplines.
  • Minimum 2-3 years of relevant working experience in digital performance marketing on social media channels (meta platforms) in media agencies or fintech companies.
  • Experience in digital marketing performance analysis in insurance, banking or financial products is an advantage.
  • Proven track record in driving digital acquisition with background in Digital Ad campaigns is a must.
  • Sound knowledge in conducting A/B testing, SEM, Google Tag Manager, Google Analytics, Double Click Campaign Manager, Double Click Search etc..
  • Strong business sense, good analytical mind and able to work independently.
  • Proficient in both spoken and written English and Chinese (Cantonese and Mandarin).
  • Immediately available preferred.
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.

KOS International