CRM Specialist
- Kwai Hing, Hong Kong
- Permanent
- Full-time
Location: Kwai Hing, Kwai Tsing District
Nature: PermanentCandidates with less experience may be considered for the position of Marketing Assistant.Job Description
- Collaborate with vendors and technical teams to maintain marketing systems' stability.
- Manage customer databases, ensuring data accuracy and integrity.
- Develop customer segmentation and personalize campaigns.
- Plan and execute loyalty programs and behavior-triggered communication journeys.
- Coordinate with vendors for system integrations as needed.
- Design A/B and multivariate tests to optimize campaign flows, channels, segments, and messages.
- Work closely with Web & App teams to implement personalization features.
- Manage relationships with vendors regularly.
- Bachelor's degree in Business, Marketing, or a related field.
- 3-5 years of experience in CRM, with a proven track record in program implementation, campaign management, and customer lifecycle management.
- Hands-on experience with CRM or Marketing Automation tools.
- Project management experience is a plus.
- Knowledge of SQL and Jinja coding is advantageous.
- Strong business acumen, data-driven, proactive, and detail-oriented.
- Proficient in Microsoft Excel.
- Team player with strong analytical skills and sensitivity to numbers.
- Excellent verbal and written communication skills.