Trade Marketing Manager

Haleon

  • Hong Kong
  • Permanent
  • Full-time
  • 2 days ago
ello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.Key ResponsibilitiesThis position will be responsible for trade marketing objectives, strategies and actions in respect of range/category of products in the marketplace. This personal will also lead the local team to drive category development and promotion, optimise the profitability, grow market share and revenue in short and long term.
  • Plan and implement the activation plan for new campaigns/product launches on the approved trade/category marketing strategies aligned with brand and sales team for the responsible category/products in the market.
  • Closely monitor on the market/channel performance, analyse variations from plan and recommend and implement remedial action as appropriate.
  • Control and optimize trade marketing expenditure within agreed limits and agreed upon plans.
  • Execute and evaluate all local marketing activation programs at trade level.
  • Understand the overall purchase path & provide shopper insight to sales team for category development and support all shopper activation.
  • Lead the cross functions collaboration such as sales, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
  • Manage and drive the good quality of agency work for BTL activities.
  • Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy.
  • Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities
Why You?Basic QualificationsWe are looking for professionals with these required skills to achieve our goals:
  • Bachelor’s Degree in marketing & Business Administration, or related field
  • 5+ years trade marketing experience within FMCG industry, with proven track record of achievements
  • Experienced in new product launch and driving large scaled communication campaign at trade level. Good understanding of modern trade and drug store practice.
  • Must have demonstrated strategic and analytical thinking expertise
  • Must have demonstrated outstanding people leadership capabilities
  • Demonstrates strong internal influence skills across the organization, able to influence senior management decision making, experience in dealing with multiple stakeholders
  • Proven collaborator, team player and alliance building oriented
  • Excellent communicator and active listener
Diversity, Equity and InclusionAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Accommodation RequestsIf you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

Haleon