Head of Marketing

• Define, strengthen, and evolve the Runway 1331 brand identity across all platforms and touchpoints.
• Create and enforce brand guidelines to ensure clear, consistent messaging.
• Lead storytelling efforts that highlight our values, culture, and community impact.

• Develop and execute integrated marketing strategies that increase awareness, bookings, and partnerships.
• Conduct market research and audience insights to refine positioning, messaging, and growth opportunities.
• Partner with leadership to align marketing priorities with organizational goals.

• Oversee digital channels including website, social media, email campaigns, and SEO.
• Drive creative content development (copywriting, photography, video) that resonates with youth and creative communities.
• Increase engagement through campaigns, influencer collaborations, and user-generated content.

• Support program teams in marketing events, workshops, and seasonal initiatives.
• Cultivate partnerships with local creatives, youth organizations, and media outlets.
• Lead promotional strategies for special campaigns and community-driven projects.

• Build and guide a small in-house team or collaborate with external agencies/freelancers.
• Manage budgets, track ROI, and provide performance reporting to leadership.

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 8 years of progressive marketing experience, preferably in hospitality, youth engagement, or creative industries.
• Demonstrated success in brand building, digital marketing, and campaign execution.
• Strong leadership, project management, and communication skills.
• Genuine passion for youth development, creativity, and community impact.

• Experience in startups, NGOs, or social enterprises.
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite).
• Bilingual proficiency in English and Cantonese.

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