Senior/ Marketing Executive - AP Beauty

• Develop and execute go-to-market strategies for new product launches.
• Collaborate with HQ and local brand team to ensure alignment on branding and messaging.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage product lifecycle marketing, including seasonal campaigns and promotions.
• Coordinate with sales teams to optimize product visibility and performance.
• Coordinate with demand planning team to ensure all sellable and non-sellable SKUs are on a optimal stock level.

• Plan and execute brand events, including product launches, pop-ups, influencer gatherings, trade shows, customers VIP events and in-store retailtainment.
• Liaise with both external and internal stakeholders to ensure smooth event execution.
• Manage event budgets, timelines, and post-event evaluations.
• Drive ROI, engagement and brand awareness through experiential marketing.

• Assist in developing integrated marketing campaigns across digital, social, and offline channels.
• Monitor campaign performance and prepare reports with actionable insights.
• Support PR and influencer outreach initiatives if necessary.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 3–5 years of experience in marketing, preferably in skincare, beauty, or FMCG.
• Proven track record in product marketing and event planning.
• Strong project management and organizational skills.
• Excellent communication and interpersonal abilities.
• Fluent in English and Cantonese; Mandarin is a plus.

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