Digital Marketing Manager_MNC

• Spearhead and execute robust digital marketing strategies to boost business expansion, enhance brand visibility, and drive customer acquisition.

• Design and implement data-informed marketing campaigns across various digital platforms, including but not limited to the company website.

• Track website performance using analytical tools and provide actionable, data-driven insights for optimization.

• Partner with cross-functional teams to create and roll out marketing initiatives, encompassing audience segmentation, content development, and performance evaluation.

• Keep abreast of emerging trends and best practices in digital marketing, actively sharing expertise and insights with the team.

• Prepare and deliver regular performance reports and presentations.

• Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.

• Fluency in English and Cantonese (proficiency in Mandarin is an advantage).

• At least 5 years of experience in marketing strategy, project management, or campaign execution, with preference for expertise in marketing automation tools, CRM systems, website management, advertising, or digital marketing agencies.

• Proficiency with CMS platforms such as Drupal, as well as tools like Adobe, Canva, Google Analytics, and similar.

• Strong analytical skills with the ability to interpret complex data effectively.

• Exceptional project management and communication abilities.

• Outstanding written and verbal communication skills, with a talent for crafting engaging content.

• Strong interpersonal skills, enabling effective collaboration with diverse teams.

• Quick grasp of business models, sales strategies, and customer segmentation.

• Proven track record of aligning marketing initiatives with sales objectives and business growth goals, delivering integrated campaigns that drive revenue.

• Experience in developing and executing marketing strategies that support lead generation, sales pipeline acceleration, and customer acquisition in partnership with sales teams.

• Demonstrated understanding of sales processes and business development approaches, with the ability to identify and capitalize on opportunities to enhance the sales funnel through marketing efforts.

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