Senior Marketing Officer (Digital)

• Plan and implement overall Digital Marketing & Communication activities to support business growth
• Provide campaign analysis and optimization suggestions, working closely with various internal parties and external agencies to develop effective strategy and ensure marketing campaigns can run smoothly to achieve goals;
• Develop and manage digital contents, copywriting and collaterals across website, mobile APP, and social media platforms to support brand awareness, product launch, marketing promotion, campaign, and event
• Compile regular reports to monitor performance of all digital platforms and to explore business and marketing opportunities;
• Optimize digital touchpoints, web and mobile UI, and content to improve User Experience, SEO, SEM, social media advertising and re-marketing campaign

• Degree holder or above in Marketing, Communication, eCommerce, Business Administration or related disciplines
• 3-5 years of working experience in digital marketing or e-commerce;
• Solid exposure to digital platforms such as WeChat, Facebook, Instagram, YouTube, Twitter and Pinterest;
• Strong data-driven and analytical skills with market sense and strategic thinking
• Self-motivated and result-oriented, and is able to work independently under tight schedule;
• Good interpersonal, communication and negotiation skills;
• Good command of both written and spoken in English and Chinese, and proficiency in Mandarin

Classy Wheeler