Senior Officer, Digital Marketing (Finance industry) - IC
- Wan Chai, Hong Kong
- $20,000 per month
- Permanent
- Full-time
- Assist formulation of digital marketing strategy. Initiate, plan and drive different digital marketing campaign to attain overall business goal
- Plan and execute the digital marketing campaigns to drive traffic/ conversion/ ROAS through SEO, SEM, programmatic and social media, affiliate, etc
- Measure, analyze and report performance of all digital marketing campaigns against goals and optimize the leads generation
- Monitor and implement the website/ app performance tracking
- Work closely with cross-functional teams to ensure the effective communications
- Lead agencies for achieving the marketing objectives and delivering with quality and timely
- Work closely with affiliate partners for driving marketing initiatives
- Bachelor Degree holder in Marketing, Business, Information System or related disciplines
- Minimum 6 years of experience in digital marketing/ performance marketing. inexperience in digital agency is a plus
- Strong in analytics with proven track records of driving performance. Familiar with on-site tag planning and implementation; mobile marketing and web analytics tools is a must, including Google Marketing Platform (Google Analytics, Google Tag Manager, Firebase, Doubleclick Campaign Manager), Content Management System, etc.
- Good command of both spoken and written Chinese and English
- An excellent team player, able to work independently and flexible to react promptly