Senior Digital Marketing Officer/ Digital Marketing Officer

Plotio Financial Group Limited

Tsim Sha Tsui, Hong Kong
Permanent
Full-time

1 day ago

PLOTIO was established in 1983 yet a fast-growing financial institution. We have a wide range of business including real estate, property management, bullion trade as well as environmental service. Today, we keep growing and developing new business to the portfolio.To cope with our expansion, we sincerely invite you to join our team for an ambitious development to be the next generation of leaders.Key Responsibilities:

Campaign Support: Assist in the planning, execution, and optimization of digital marketing campaigns (PPC, SEO, and social media) across overseas markets.
SEO and SEM: Help with keyword research, SEO optimization and support the management of paid ads (Google Ads, Meta Ads) to improve traffic and lead generation.
Social Media Support: Assist in setup of the main social media channels (Facebook, Instagram, LinkedIn, Tik Tok, etc.) and support in creating and posting content to build and engage with the audience.
Content Creation: Create and optimize digital content, including landing pages, social media posts and websites to drive engagement and conversions.
Website Revamp Assistance: Support the website revamp process, collaborating with the design and development teams to ensure the site is optimized for user experience, performance and SEO.
Reporting and Analysis: Monitor and report on the performance of marketing campaigns, familiarize with Google Analytics.
Market Research: Assist in conducting competitive analysis and market research to support the development of new campaigns and strategies tailored to the SEA markets.
Collaboration: Work closely with cross-functional teams (marketing, content, design) to ensure smooth execution of marketing activities and alignment with business goals.

Requirements:

At least 3 years experience in digital marketing in financial services, forex or fintech company.
Strong communications skill and coordination work is essential.
Familiarized with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager and Tik Tok.
Hands-on experience in setting up social media channels (Facebook, Instagram, LinkedIn, etc.) and creating initial content to grow the platforms.
Strong communication skills, both written and verbal in english and mandarin.
Ability to work collaboratively in a team environment and provide support where needed.
Degree in Marketing, Communications, Business, or a related field is preferred but not essential.

What We offer:

Medical Scheme
Extensive Condition - A fun and energetic working environment
Being part of a young team striving for excellence
Opportunities to participate in fun and exciting company events year-round
Complimentary food and drinks in the workplace
Work life balance
Bank holiday
Life Insurance
Performance Bonus

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