Senior Digital Marketing Officer
Centaline Property Agency Limited
- Tsim Sha Tsui, Hong Kong
- Permanent
- Full-time
- Develop and execute paid digital and social media plans across platforms.
- Manage media campaigns from planning to optimization.
- Analyze performance metrics and adjust strategies for ROI.
- Collaborate with business units on integrated marketing efforts.
- Stay updated on Hong Kong and Mainland market trends to inform campaigns.
- Degree holder in Marketing, Communication or related disciplines.
- 5 years’ or above working experience in digital marketing, focused on paid digital in social, with media planning and media campaign execution experience.
- Proficiency in SEO, SEM, social media platforms, analytics tools (e.g. Google Analytics), digital advertising; detail-oriented mindset; deep understanding of Hong Kong and Mainland China digital media scene; established industry connections; knowledge of media industry practices and workflows.
- Excellent written and verbal skills for content creation and stakeholder collaboration.
- Fluent in English, Cantonese, and able to communicate in Mandarin.
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