Founded in 1989, Hong Kong Metropolitan University (HKMU) is a modern, vibrant and dynamic university. We tailor our professional programmes to adapt to market trends and meet industry needs, thus providing our students with quality professional education and clear career paths. Being the first University of Applied Sciences (UAS) in Hong Kong, we pledge to play a pioneering role in enhancing recognition of vocational and professional education and training, and nurturing talents with both applied skills and knowledge.As a faculty-driven, student-centred university in support of innovative teaching and learning, strategic research, and stakeholder outreach to provide maximum benefit to our communities, we conduct research that advances knowledge and enhances teaching, focusing on strategic areas, including digital humanities and literature, international business, gerontechnology, personalised care, smart city, open and innovative education, and bilingual learning and teaching.HKMU is becoming an ever more vital link in addressing and helping Hong Kong to solve many difficult challenges – as part of our involvement in, and commitment to, the ‘metropolis’ of Hong Kong. Our plans to expand into the Greater Bay Area (GBA) will also cultivate talent to serve Hong Kong and the wider metropolitan GBA.For more information about the University, please visit .We are now looking for a suitable person to fill the following position in the Public Affairs Office:QualificationsMajor Duties and ResponsibilitiesThe Public Affairs Office (PAO) is seeking a proactive and self-motivated candidate to lead our digital marketing and online initiatives. Reporting to the Director of Public Affairs or his/her nominee(s) in the PAO, the successful candidate will mainly be responsible for:Leading and implementing full-funnel digital marketing strategies to drive visibility growth, brand awareness and student acquisition;Developing and executing data-driven marketing campaigns across multiple digital channels, including but not limited to the university website, the New Centre website, paid search, paid social, display and content engagement;Defining digital customer journey and establishing performance tracking mechanism to achieve KPIs;Managing day-to-day campaign operations: media planning, budget allocation, A/B testing, and real-time optimization;Continuously improving ROI, target-audience acquisition cost, and conversion rates;Monitoring and analysing website and digital campaign performance using analytics tools like Google Analytics, Meta Ads Manager, and making data-driven recommendations for improvement;Translating complex data into actionable insights and strategic recommendations;Collaborating with different teams and offices to develop and execute marketing campaigns, including segmentation, content creation, and performance analysis, while ensuring alignment on goals and messaging;Managing agency relationships and providing guidance to junior team members (if applicable);Staying up-to-date with the latest trends and best practices in digital marketing, and sharing knowledge and insights with the team;Generating regular performance reports and presentations;Overseeing website revamp projects, including planning, execution, and ensuring with branding and user experience goals; and * Performing any other tasks as assigned by the Director of Public Affairs or his/her nominee(s).CandidatesCandidates should possess the following qualifications, experience and competencies:A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines;At least 8 years of relevant post-qualification experience with a strong focus on performance marketing, analytics, and lead generation;Proven success in managing omni-channel strategies, including SEO/SEM, social media management and growth strategies, advertising campaigns and delivering measurable results;Experience in managing website revamp projects, ensuring alignment with branding, user experience best practices, SEO and digital marketing goals;Expertise in tools and platforms such as Google Ads, Google Analytics, Meta Ads, and other Martech solutions;Analytical mindset with the ability to interpret complex data and translate it into actionable strategies;Good command of written and spoken English and Chinese, preferably including Putonghua;Strong PR sense;Mature, detail-oriented, self-motivated, with a proactive, can-do spirit;A good team player with good interpersonal and communication skills;Well-organised with strong multi-tasking and time management skills;Capable of managing projects independently while working under pressure and tight deadlines; and * Flexible and willing to work outside office hours when necessary.Shortlisted candidates will be invited to attend a written test and interview.Terms and Conditions for AppointmentAn attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.To ApplyCandidates who are interested in joining us may submit their applications via the University’s eRecruitment System.The personal data collected will be used for the purpose of considering your application for employment. For details, please refer to the “Personal Data (Privacy) Notice for Job Applicant” on the University’s website. If you are not contacted by the University within eight weeks from the closing date of application, you may assume that your application was unsuccessful.
