Senior Officer, Digital Marketing - Segment Management & Marketing

The Bank of East Asia

  • Hong Kong
  • Permanent
  • Full-time
  • 13 days ago
Together, we can achieve moreThe Bank of East Asia, Limited ("BEA") is Hong Kong’s largest independent local bank with 48 branches, 42 SupremeGold Centres, and 3 i-Financial Centres throughout the city.Overseas, BEA has established a presence in Southeast Asia, the United Kingdom, and the United States. Worldwide, including Hong Kong and the rest of Greater China, BEA operates around 130 outlets and employs approximately 8,000 people. We invite you to become part of our team and to pursue a bright and exciting future.Responsibilities
  • Assist in handling day-to-day execution across all social media channels – Instagram, Facebook and WeChat, including but not limited to content planning, visual sourcing and content management
  • Work closely with internal parties and external agencies to execute social media strategies
  • Develop and implement digital marketing campaigns for social media
  • Prepare social media analysis, reports and market researches
  • Provide support on ad hoc tasks
Requirements
  • Degree holder in Business, Marketing or related discipline
  • Minimum 2 years related working experience in the role of managing social media platforms
  • In-depth knowledge of social media channels (including Facebook, Instagram and WeChat)
  • Proficient in MS Office, especially Excel and PowerPoint
  • Good command of spoken and written English and Chinese
  • Creative, self-motivated, responsible, organized and good team player
Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=4873&PostingSeq=1 or by clicking the "Apply Now" button. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after 1 year.

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